Week 15 Prompt

The three ways I would choose to market my library’s fiction collection are social media, displays, and book clubs.

Social Media 

For this tool, I would focus on two of the most popular social media platforms right now, Instagram and Tiktok for Instagram, some possible posts include, a staff pick of the week, a monthly theme with five or so books for the theme each month (Theme could be a genre, topic, etc.) and a monthly author spotlight) For Tiktok I’d do an as seen on Booktok video each month, genre spotlight videos, and author spotlight videos.

Displays

I would use this tool by creating one or two new fiction displays each moth. Some of these would correspond with various history/awareness months (Think pride, black history, etc). Or holiday themes, such as romance for February/Valentine’s Day.


Book Clubs

Many libraries have book clubs, so this isn’t a fresh idea, but it’s proven to attract people to fiction books. One idea I have for a book theme is New Releases, where each month the group reads a book new to the library’s collection. Another way to choose a theme is by looking at what genres your patrons like and choose a book in that genre that patrons likely haven’t heard of since popular titles get plenty of marketing via word of mouth.


Comments

  1. A Book Worm and Her BooksApril 22, 2023 at 8:13 PM

    Megan,

    I did not even think about book clubs as a way to promote a library's fiction collection! Book clubs are a great way to promote the collection, especially when the book clubs are ones in genres people may not have heard of! I love the idea of one focusing solely on new releases. Even if it's a new book within a series, many individuals may never have heard of that particular author before so it would lead them to check out other books by the same author.

    Gabby

    ReplyDelete
  2. TiffanyApril 23, 2023 at 3:37 PM

    TikTok is such a good idea! I know my library has been exploring its effectiveness in their social media strategy recently. And by the way, I highly recommend following Columbus Metropolitan Library on socials - they have serious game!

    ReplyDelete
  3. Erin CataldiApril 27, 2023 at 8:20 AM

    Full points!

    ReplyDelete

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